It actually makes use of each user’s extensive social network by offering discounts for group purchases. For instance, Pinduoduo, backed by Tencent, has its entire e-commerce platform embedded within WeChat. WeChat mini-programs are providing shop owners with new channels of selling and promoting their products with advanced features such as e-commerce, group-buying deals, promotion coupons or interactive contests. As WeChat converts to become a central app store, users may shift to downloading apps across both Android and iOS, which is a bad sign for Apple as China is its key growth market. IOS App Store – Though Apple’s app store is China’s leading mobile app store by downloads with more than 500 million app downloads per month, it could witness a fall in downloads if WeChat mini-programs continue to attract more users and businesses. With more than 400 app stores, China’s app market is a fragmented one, and Tencent’s move to bundle apps together within WeChat makes it one of the most accessible app stores in China.
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Google Play Store – With Google Play store blocked in China, there’s a good demand for a centralized app market for Android users, which WeChat could fill. Said BusinessInsider, having a chat app that hosts mini-app-like experiences could give WeChat a good advantage over Apple and Google. Essentially built within WeChat, these mini-programs are usually very fast when loading and to launch them, you have to scan QR codes or input the names of the programs on WeChat.
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Much like apps, except that there’s no need for you to install or uninstall them,WeChat mini-programs will not take up any storage space on your phone.
What’s also surprising is that up to 33% of WeChat users have not even heard of mini-programs. Of these users, 50% use these mini-programs less than 3 times weekly, about 20% use them 3 – 5 times weekly while less than 10% use them 5 – 10 times weekly. These figures show that WeChat mini-programs still have a long way to go. But 170 million users out of a billion WeChat users monthly is just 17%.
WeChat mini-programs also have an estimated 170 million active users every day and 50% of them are from first- and second-tier Chinese cities.
As of January 2018, there are already more than 580,000 WeChat mini-programs, compared to 500,000 mobile apps that Apple’s app store published from 2008 to 2012. WeChat’s mini-programs burst into the scene in 2017.
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